publishing projects (books and catalogues) web projects (web sites and blogs) studies of coordinated image leaflets and brochures visiting cards advertising playbills wine label custom made-gadgets engraving printings in limited edition handicraft and design seminary manual and digital illustration photo reportages for publishing events and web

definition of the aims, budget and target
competitor analysis
choice of the name and explanations
Internet domain registration (hosting)
creation of the message according to the target
definition of links and structure of the web site
creation of the template according to usability and accessibility
design suggestions
after the customer’s approval, we start creating the html pages
check of the work progress during weekly meetings
web copywriting
web site publication
registration on search engine and directories

I accept a project according to its content. I decline sites dealing with pornography, incitement to racism, apology of Nazism and Fascism, hacking, planning of illegal activities according to the Italian legal system.

It means to register an Internet address at the competent authority.

The host is a place where the web sites content can be published. It is placed at disposal by specialized companies.

It takes 4-5 weeks for an average web site, but it may depend on the degree of difficulty of the project. It takes a week to create a simple html web site, while more complex sites require more time.

Texts and images must be provided by our customers. We will adapt and optimize them for the web purposes. We offer photography services on demand for the documents included in the web site.

For the translation of texts in English, German and Spanish, I collaborate with the translator Valentina Legnani, who is responsible for dealing with customers individually about the evaluation of the work of translation and its budget associated with it. For more information: www.legnanitraduzioni.com.

The creation of a web site doesn’t include its visibility on the search engine (indexing). It is necessary to register it and follow the web marketing procedures to position it at the top and make it more visible.

I can realize a web site even at a distance and keep in touch with our customers by telephone, e-mails, messenger and Skype. During its creation, I load the web site online, so that the customer will be able to control the state of our work.

A book or a catalogue can be realized even at a distance, by keeping in touch with our customers by e-mails, messenger or Skype. It usually takes 2-3 weeks to create a 100 pages publishing project.

No, I don’t usually correct texts: this task is usually up to the customers

Yes, it is. The specific setup depends on the target of the file, that can be modified according to necessity.

(extract from Wikipedia)
This expression belongs to the field of visual communication. Its object is the communication of companies, societies, associations and any commercial, social or conceptual corporation that may need to be known. This kind of image refers to the way in which the environment (intended as the potential receivers of the message) perceives the visual representations. The image is coordinated when different communicative phenomena are coherent to one another. This coherence refers to elements of the visual communication, just like logos, prints, pagination, graphic version of the documents and commercial communication planning. Through the coordinated image, the final image is perceived as the result of the same entity, in spite of the quantity, the complexity and the extension of these phenomena. This semiotic coherence help the communicative process, because it provides the readers with precise points of reference and fosters the acknowledgment of a company and its brand (brand awareness) with positive effects on its business.